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Automattic Takes on Facebook with “A Meditation on the Open Web”

”As you get closer the air gets smoggier and you realize it’s a vast metropolis. It’s surrounded by high concrete walls, completely contained. Inside it’s bustling, lots of honking traffic, people everywhere, the sound is deafening. You see people arguing in bars and chatting on street corners. Billboards and advertisements are everywhere, touting ever kind of good and service. It’s noisy and dense and overwhelming.

This is Facebook.”

It effectively communicates the stark contrast between the limitations and restrictions of social media silos and the freedom of owning your own website.