The website seems to do just that by using parallax scrolling in an elegant and minimal way, allowing you to take a peak into their cherished products and jewellery line.
They accomplish this by using sticky scrolling – the text scrolls up, and sticks to the middle of the screen, until the accompanying video slides up and becomes the backdrop of the subject.
Finally they scroll up and away together. They prove that parallax doesn’t always have to be a wildly animated and 3D experience, but it can also be used in small and tasteful ways.