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Human Friendly Design

I call current (deceptive, dark pattern-ish, attention consuming) web design practices to an end. They are polluting in the same way our brains as the news overflow does.

This is HFD—Human Friendly Design—where everything is forbidden. Only three things are allowed to be visible on a webpage: identity, message, action. That’s all. That’s what is absolutely necessary.

Can you spot the difference?