Website design company Wix.com is the only Israeli company to reveal a commercial that will air during the Super Bowl on Sunday night in Atlanta, Georgia.
Wix’s 30-second spot will run in the third quarter the game and features supermodel Karlie Kloss, the company said in a statement. It is the fifth year in a row that the company has advertised during the big game.
With a worldwide audience expecting to reach over 100 million viewers, CBS is charging a record $5.25 million on average for a 30-second spot during the game between the Los Angeles Rams and New England Patriots, the Sporting News reported.
Kloss is married to Joshua Kushner, younger brother of US President Donald Trump’s son-in-law Jared Kushner.
The game will be shown in 170 countries and is expected to draw an audience of over 100 million worldwide.