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Jetpack 7.2.1 Removes Promotions for Paid Upgrades from the Plugin Search Screen

Jetpack 7.1 added suggestions to the plugin search screen, a controversial change that has sparked debate this week. When users search for a plugin that matches a term for an existing Jetpack feature, the plugin now inserts an artificial, dismissible search result into the first plugin card slot, identifying the corresponding Jetpack feature.

Version 7.2.1 was released at 5 of April, removing all feature suggestions that previously advertised upgrades.

“We made a mistake, and we’re moving to correct it immediately,” Jetpack team representative Jesse Friedman said. “Our intention with these feature hints is to help you discover helpful features of Jetpack that you already have, right when you need them most. Today we’re correcting an error in judgement that resulted in the hints suggesting Jetpack features that actually required an upgrade.”

Characterizing the mistake as “an error in judgment” is an admission that rolling out feature suggestions with paid upgrades was a conscious decision.