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Open Letter to Mister Matt Mullenweg – Auttomatic CEO

At this time, ”The New Coke” (”Gluten-berg”) has an average of 77.39% most negative reviews (…of uncensored ones). It does not seem to be the best thing after the man’s landing on the Moon.

My original post on Gutenberg plugin reviews page, published on 1 Jan. at 8.25 pm GMT, deleted by ‘moderator’:

‘It does not make sense to repeat the same things that others have already noticed.

Is it possible to do a simple experiment? Can you look over the websites of the contributors and developers of this plugin? They have the same approach, same style.  Personally, I do not like their approach. Also. I don’t like your website template (call it blog, never mind).  I hope it does not bother you because my observations are not meant to offend anybody. These are my purely personal opinions, my tastes. I do not like a blog built on block style. Also, I don’t like Facebook. Why to force yours and  their tastes, vision on me?

Some want to use the WordPress platform with the settings already* included in themes. Others want to use various builders within the themes. Gutenberg wants to be builder, even if this is not recognized due to his poor performances. Gutenberg it is useless for those who are already using a builder, in fact, Gutenberg introduces a builder within another builder. And just make harder the life of those who want just a blog. What would be the purpose? To eliminate of the so called ‘third party’ plugins in the idea to use an ‘Automattic builder’? You want to compete with the (much better, even if it has many minuses) Wix visual builder? Don’t do it in this manner, on the final user expense. At best, change your  team and revert, let it an optional plugin.’

One of the replies to my post on, from another user:

‘It feels like those in charge of WP don’t use it in the real world for anything beyond a simple blog. That’s why they are unable to understand those who expressed concerns about Gutenberg from the beginning.’

A few hours later, my post was deleted from

This is the email received from the ‘moderator’, after they deleted my post:

‘This review spends the first half critiquing the websites of others, which honestly isn’t adding any value here, and just invites further comments. We used to have a critique arena before, and removed it because we appreciate that everyone views things differently and it doesn’t help anyone. I’ve therefore archived this review, you are welcome to make a new review of the Gutenberg plugin, but if you do refrain from critiques and directly addressing individuals, since that won’t go anywhere good.’

About Matt Mullenweg

Mullenweg was born in Houston, Texas, and attended the High School for the Performing and Visual Arts where he studied jazz saxophone. He studied at the University of Houston, majoring in Political Science, before he dropped out in 2004 to pursue a job at CNET Networks.

After dropping out of the University of Houston, he worked at CNET Networks from 2004 to 2006 until he quit and founded Automattic, the business behind (which provides free WordPress blogs and other services), Akismet, Gravatar, VaultPress, IntenseDebate, Polldaddy, and more.

In January 2014 Mullenweg became CEO of Automattic.  […] a few months later in May raised $160M in additional funding for the company, valuing the company at over US$1.16 billion, and WordPress was cited as powering 22 percent of the world’s top 10 million websites. The company has 717 employees.


‘A dictatorship is an authoritarian form of government, characterized by a single leader or group of leaders with either no party or a weak party, little mass mobilization, and limited political pluralism. According to other definitions, dictatorships are regimes in which “those who govern are selected through contested elections”; therefore dictatorships are “not democracies.”

A common aspect that characterized dictators is taking advantage of their strong personality, usually by suppressing freedom of thought and speech of the masses, in order to maintain political and social supremacy and stability. Dictatorship and totalitarian societies generally employ political propaganda to decrease the influence of proponents of alternative governing systems.’

A letter for the ‘moderator’ from another user.