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[Review] Tilda – A Different Kind of Website Builder

In simple terms, Tilda is a website builder. But it’s a representative of a new breed of builders. The focus of Tilda’s is perfect balance between simplicity and flexibility.  I’ve tested a lot of different page builders over the years and I have to say, Tilda really does stand out.

The features Tilda offers

First of all, Tilda is structured around individual pages. Meaning, you get to create each page of your site one by one, rather than creating “a website” and having a bunch of out-the-box pages already in it.

This gives you more control and also clarity as to what’s there on your site already.

You can create any number of pages, obviously, and pick which one should be your homepage.

Overall, Tilda is ready to serve business websites, landing pages for products or services, events, personal websites.

There are more than 450 pre-designed content blocks that you can use on your pages. There’s also something called a Zero Block, which is an advanced web design editor for professional designers. It enables more in-depth edits of all the elements present on the page. You can even add some truly impressive animations to your content via the Zero Block.

As for those 450 other blocks, there really is everything there that you might need, all neatly categorized.

There are blocks for covers, text, images, menus, forms, titles, feature displays, stages, tariffs, team, reviews, video, dividers, links, services, raw HTML, and a lot more.

Adding consecutive blocks to your page is also intuitive, you just put one block after the other and change the block’s settings accordingly.

Tilda is highly focused on good typography and making sure that your site looks great on all devices, and it shows through how the settings are structured.

Some of the other, notable features of Tilda:

  • possibility to connect a custom domain and turn on HTTPS
  • out-the-box mobile optimization and responsiveness
  • custom font collections, Google Fonts, and downloading fonts from Typekit
  • free icon collections and built-in free image library
  • support for full-screen photos and ambient background videos
  • photo galleries
  • built-in enhanced photo editor (to crop your photos, add effects, etc.)
  • YouTube and Vimeo embeds + any other third-party code embeds
  • form builder, including forms for email marketing + integration with MailChimp, SendGrid, SendinBlue
  • integration with Slack, Google Sheets, Trello, Pipedrive, Zapier, and others via WebHook
  • email campaign builder – you can design email messages in Tilda and then have them exported to your email platform such as MailChimp
  • on-site analytics + Google Analytics and Google Tag Manager support
  • online store features (cart, order form, product cards, promo codes, payments, etc.)
  • accepting payments with Stripe or PayPal
  • A/B testing
  • advanced SEO features throughout Tilda – this includes the main SEO panel for the whole site, as well as individual SEO metrics for individual content blocks and pages
  • social media share buttons and integration with Facebook Open Graph
  • ability to add custom HTML, JS, CSS code for the whole website or an individual page
  • full HTML export
  • developer API
  • plugin for integrating Tilda pages with a WordPress website

The cool thing here is that you can host your site on Tilda under a subdomain for free, or upgrade to a paid plan if you prefer to use a custom domain.

Who should use Tilda

Overall, Tilda seems like an excellent choice both for people who want to build their own website fast, as well as designers working on sites for clients. It can also be an effective tool in the hands of marketers, marketing departments and small agencies.

That Zero Block makes it possible to basically fine-tune every little element on the page, so it’s not limiting the designer’s creativity.

The main selling point of Tilda is that you can go from blank canvas to a working site in less than a couple of hours. There’s enormous flexibility in what the tool offers, while not sacrificing ease of use.

All of that you get either for free (if you’re okay with just the basic blocks and subdomain), or for $10 a month when paid annually (for a fully featured Personal license for one site, with a custom domain). The Business license for $20 a month lets you have up to 5 websites + source code exports. If you need more than 5 websites, there are Pro plans for that. And should you need any assistance, there’s support available via online chat, social channels, and email.

STEFAN – made in (free) Tilda