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They’re lovin’ it: McDonald’s to buy Israeli tech to customize drive-thru menus

McDonald’s Corporation will acquire Israel’s Dynamic Yield Ltd., a startup whose software enables the personalization of content to specific users, according to a statement posted on the US fast food giant’s website.

McDonald’s will use “this decision technology to provide an even more personalized customer experience” by enabling the maker of burgers and french fries to create drive-thru menus that change based on the time of day, weather, current restaurant traffic and trending menu items, the statement said. The technology can also instantly suggest and display additional items based on the customer’s current selections.